Free Download 100+ SEO eBooks – Learn to boost your website’s visibility. Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.
For every website owner, to rank first on search engines is the ultimate goal and as you all know, to rank well means you need to have some in-depth knowledge about how search engines work.
Search engines recommend SEO efforts that benefit both the user search experience and page’s ranking, by featuring content that fulfils user search needs. This includes the use of relevant keywords in titles, meta descriptions, and headlines (H1), featuring descriptive URLs with keywords rather than strings of numbers, and schema markup to specify the page’s content meaning, among other SEO best practices.
How do Search Engines Work?
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Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible.
The index includes all the discovered URLs along with a number of relevant key signals about the contents of each URL such as:
- The keywords discovered within the page’s content – what topics does the page cover?
- The type of content that is being crawled (using microdata called Schema) – what is included on the page?
- The freshness of the page – how recently was it updated?
- The previous user engagement of the page and/or domain – how do people interact with the page?