Domain Authority Checker

About Domain Authority Checker

Domain Authority Checker - DA checker - Check domain authority. In SEO, Website authority is a concept that refers to the "strength" of a given domain. This tool helps you easily check which website has a good DA (Domain Authority). 

The domain authority of a website describes its relevance for a specific subject area or industry. Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. In other words, Domain Authority is a search engine ranking score that gives a measure of how successful a site is when it comes to search engine results. It was created by software development company Moz, and gives an overview of likely search engine performance.

Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking. Domain Authority is based on data from our Link Explorer web index and uses dozens of factors in its calculations. The actual Domain Authority calculation itself uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates our link data with rankings across thousands of actual search results that we use as standards to scale against.

How is Domain Authority calculated?

Domain Authority is calculated by evaluating multiple factors, including linking root domains and the total number of links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. Domain Authority is not a Google ranking factor and has no effect on the SERPs.

What is a good or average Domain Authority score?

Generally speaking, sites with very large numbers of high-quality external links (such as wikipedia.com or google.com) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have much lower DA scores. 

DA is best used as a comparative metric when investigating the sites within your target SERPs that may have more powerful link profiles than you do — your true competitors. Because the metric is relative, there is no such thing as an absolutely "good," "average," or "bad" Domain Authority score; there are only scores that are "good," "average," or "bad" within the context of a particular competitive landscape.

How to Get the Best Score Possible

Because of the complexities behind DA scores, there isn’t really a definitive level that defines a good or bad score. However, if you want to get ahead of the competition, then you should aim to get a higher score than their domains

1. Auditing your link profile.

A link profile is a list of all the backlinks to your website. To make your score higher, Google prefers it if the links are from high authority sites. So, it doesn’t matter if your links are about fashion or asking “what is a fax number?” they should be from more trusted sites. Using an SEO tool will help you figure out which links are healthy and which ones should be changed. 

2. Create engaging content.

Engagement metrics, such as bounce rate or organic traffic, can make a big difference to your score. Therefore, to boost your rating, you need to create quality content to attract people to your site and keep them there. 

3. Earn high-quality backlinks.

Doing this is an essential part of increasing your DA score. You can use something called ‘the skyscraper method’ to do this effectively. It is a content marketing method that involves assessing the content of your competitors and ensuring yours is better. That way, it’s more likely to earn more valuable backlinks.