Twitter has announced a fresh approach to monetizing content for its users through a novel feature called Subscription Creators ↗. This feature enables users to create a paid subscription to their page, where the user can determine the cost of the subscription. Upon subscribing to the page, a substantial part of the subscription cost will be credited to the user’s account.
Twitter has released a comprehensive breakdown explaining how their Subscription creators feature functions. Initially, when the total amount of transfers is under $50,000, users will receive 97% of the subscription amount, while Twitter will take a 3% commission. However, once the total amount of transfers surpasses $50,000, Twitter’s commission increases to 20%, leaving the user with only 80% of the subscription amount. It is worth noting that for in-app purchases, Apple charges a commission of 30%. This means that if a subscription is bought through an Apple device, the total commission will be 33% and 50% for Twitter and Apple, respectively.
Subscription creators must reach a minimum payout threshold of $50. This feature is currently available in 115 countries, excluding Belarus, Russia, and Ukraine. However, Trinidad and Tobago, Gabon, and the Republic of Côte d’Ivoire (Ivory Coast) are among the participating countries.
Albania
Algeria
Angola
Antigua & Barbuda
Argentina
Armenia
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Belgium
Benin
Bhutan
Bolivia
Bosnia & Herzegovina
Botswana
Brunei
Bulgaria
Cambodia
Canada
Chile
Colombia
Costa Rica
Côte d’Ivoire
Croatia
Cyprus
Czech Republic
Denmark
Dominican Republic
Ecuador
Egypt
El Salvador
Estonia
Ethiopia
Finland
France
Gabon
Gambia
Germany
Ghana
Greece
Guatemala
Guyana
Hong Kong
Hungary
Iceland
India
Indonesia
Ireland
Israel
Italy
Jamaica
Japan
Jordan
Kenya
Kuwait
Laos
Latvia
Liechtenstein
Lithuania
Luxembourg
Madagascar
Malaysia
Malta
Mauritius
Mexico
Moldova
Monaco
Mongolia
Morocco
Mozambique
Namibia
Netherlands
New Zealand
Niger
Nigeria
North Macedonia
Norway
Oman
Panama
Paraguay
Peru
Philippines
Poland
Portugal
Qatar
Romania
Rwanda
San Marino
Saudi Arabia
Senegal
Serbia
Singapore
Slovakia
Slovenia
South Africa
South Korea
Spain
Sri Lanka
St. Lucia
Sweden
Switzerland
Taiwan
Tanzania
Thailand
Trinidad & Tobago
Tunisia
Turkey
United Arab Emirates
United Kingdom
Uruguay
Uzbekistan
Vietnam
The Subscriptions Creators feature has already been endorsed by prominent Twitter users like Elon Musk, who urged content creators to enable subscriptions for their photos, texts, and videos globally on the platform.
This new feature has the potential to revolutionize how content creators earn money by allowing them to set their subscription fees and receive a significant portion of the subscription amount. They can now monetize their content directly on Twitter. However, it is yet to be seen how successful the feature will be in the countries where it is currently available and whether Twitter will expand it to other countries in the future.